Funnel Analysis

Funnel Analysis

Once your funnel is live, the Funnel Analysis section helps you see how visitors move through your steps, who signed up or paid, and how different variants perform. This guide explains what you see in the analytics tab, users, subscriptions, and A/B testing settings.

Funnel Analytics Tab — What Is Presented

The Funnel Analytics tab gives you an overview of how your funnel is performing. Open it from the funnel app to see metrics at a glance.

What you see

• Step-by-step metrics — How many visitors reached each step, and how many completed it (e.g., viewed step 1, submitted step 2, paid on step 3).
• Conversion and drop-off — Where people leave the funnel and how the conversion rate changes between steps.
• Traffic and time range — Visitor counts and the period you're viewing (e.g., last 7 days, last 30 days).

Funnel Users

The Funnel Users section lists people who have gone through your funnel—typically those who completed a signup step or reached a specific step you care about.

What you see

• User/lead list — Each row is a user or lead: you see the data they submitted (e.g., email, name) and often the step they reached or the time they completed it.
• Filtering and search — Narrow the list by date, step, or search by email/name so you can follow up or export leads.
• Export — When available, you can export the list (e.g., CSV) for use in your CRM or email tool.

Funnel Subscriptions

If your funnel includes Stripe payment steps, the Funnel Subscriptions area shows subscription and payment data tied to this funnel.

What you see

• Subscribers and plans — Who subscribed, which plan they chose, and the status (active, cancelled, etc.).
• Revenue — Revenue or MRR associated with this funnel, when supported.
• Link to Stripe — You can often open the customer or subscription in Stripe for refunds, plan changes, or support.

A/B Testing Settings

A/B testing lets you run two or more variants of your funnel (e.g., different headlines or step order) and compare which performs better. The A/B testing settings are where you configure and control these experiments.

What you can set

• Variants — Define the variants (e.g., variant A = current funnel, variant B = new headline). Each variant can have different step content or order, depending on what the builder supports.
• Traffic split — Choose how visitors are split between variants (e.g., 50% to A and 50% to B, or 80/20). The system assigns each visitor to a variant and tracks which variant they see.
• Goal and winner — Set the goal you care about (e.g., signup completion or payment). When enough data is in, you can see which variant converts better and choose to promote the winner or keep testing.

Where to find it

Open your funnel app, then go to the Analysis or Settings area and look for the A/B testing or Experiments section. There you can create a new test, set variants and traffic split, and view results next to the main analytics.

Summary

The Funnel Analysis area gives you the analytics tab (step metrics and conversion), funnel users (leads and completions), funnel subscriptions (Stripe-based subscribers and revenue), and A/B testing settings (variants, traffic split, and goals). Use these together to optimize your funnel over time.